I have been a User Experience for the past 8 years. I was born in Argentina, lived in Ireland for a long time, and now I am based in The Netherlands.
Experimenting, failing and learning, being as analytical as creative, being both researched and inspired - these are the things that make my job fun.
I studied Fine Art, and worked in the cultural sector before doing postgraduate studies in multimedia programming. I work on my art projects when I have the chance.
My strength is seeing patterns where others see complexity, and quickly figuring out how different scenarios would play out.
I am a very curious person and I love thinking in systems, human and other. What is the experience of everyone involved? What are the interconnecting dynamics? How can we improve the outcome?
In practice, this means talking and listening to many people with different expertise - users, colleagues and stakeholders. Keeping things data driven and user centered, and making sure the design process goes as smoothly as possible.
There is intense collaboration, and there are also periods of working alone.
The best work weaves and maintains a thread all the way from insight to implementation and back into the loop of discovery.
For more details, check my LinkedIn profile or